This Book Looks Great

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?

Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market—and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.

Covering everything from Adbusters to Tylenol’s indie-star-studded Ouch! campaign, Unmarketable is a lively, funny, and much-needed look at what’s happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations. - The New Press

It has a 4.5 star (out of 5) rating on Amazon.com. I'm going to check it out if they have it at the Beebe.

Canadians Happier, Healthier, Wealthier

To be an American is to be the best. Every American believes this. Their sports champions are not U.S. champions, they're world champions. Their corporations aren't the largest in the States, they're the largest on the planet. Their armies don't defend just America, they defend freedom.
Like the perpetual little brother, Canadians have always lived in the shadow of our American neighbours. We mock them for their uncultured ways, their brash talk and their insularity, but it's always been the thin laughter of the insecure. After all, says University of Lethbridge sociologist Reginald Bibby, a leading tracker of social trends, "Americans grow up with the sincere belief that their nation is a nation that is unique and special, literally called by something greater to be blessed and to be a blessing to people around the globe." Canadians can't compete with that.

But it turns out that while they've been out conquering the world, here in Canada we've been quietly working away at building better lives. While they've been pursuing happiness, we've been achieving it.
How do we know? You just have to look at the numbers. For our Canada Day special issue this year, Maclean's compared Canadians and Americans in every facet of our lives. We scoured census reports, polls, surveys, scientific studies, policy papers and consumer databases. We looked at who lives longer, who works more, who spends more time with friends, who travels more and who has more sex. We even found out who eats more vegetables. After digging through the data, here's what we found: the staid, underpaid Canadian is dead. Believe it or not, we now have more wealth than Americans, even though we work shorter hours. We drink more often, but we live longer and have fewer diseases. We have more sex, more sex partners and we're more adventurous in bed, but we have fewer teen pregnancies and fewer sexually transmitted diseases. We spend more time with family and friends, and more time exploring the world. Even in crime we come out ahead: we're just as prone to break the law, but when we do it, we don't get shot. Most of the time, we don't even go to jail. - Macleans.ca

I'm moving to Canada!