(YAHOO!) LOUISVILLE, Ky. – Would KGC ever have the same ring?
In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder's recipe for success with the national introduction of Kentucky Grilled Chicken.
This week's rollout is KFC's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
"It's going to get people who haven't eaten KFC for a long time to come back into our restaurants," said KFC President Roger Eaton. "It's going to get people who have never eaten KFC to come into our restaurants."
Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC's longest market test ever. It will be backed by a marketing blitz.
You can't make yourself something you aren't.