Wednesday, November 19, 2008

eHarmony Goes Gay

TRENTON, N.J. (AP) — Online dating service eHarmony is adding another personality trait to its 29 dimensions of computability.

The California-based company will begin providing same-sex matches under as part of a settlement with New Jersey's Civil Rights Division.

Garden State resident Eric McKinley filed a complaint against the online matchmaker in 2005.

Under terms of the settlement, the company can create a new or differently named Web site for same-sex singles. The company can also post a disclaimer saying its compatibility-based matching system was developed from research of married heterosexual couples.

From what I understand, eHarmony started off as a Christian dating service. Oh the irony.

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