When investors laid claim to a wide stretch of Orange County beach property more than 100 years ago, they named it Pacific City in an idealistic pitch for what they thought could be one of the West Coast's premier resorts.
Instead, Huntington Beach became an oil boomtown and, later, a surf mecca.
The city has come full circle, and now is banking on tourism as its next big industry.
The downtown is undergoing a wave of construction that in the next few years will bring three beachfront luxury hotels, dozens of shops, restaurants and offices, and hundreds of upper-end homes to the area near the city's historic pier.
The corporations are taking over the beach!