Thursday, August 28, 2008

Bloomberg Mistakenly Publishes Jobs' Obit

In an error that could have cost Apple investors millions of dollars the Bloomberg financial newswire accidentally published a 17-page obituary of Apple CEO Steve Jobs yesterday.

Media gossip blog has the full Steve Jobs obituary, recently updated.

It is common media practice to keep obituaries of the famous on file even when they are healthy, so that the obituary can be published at a moment's notice when the sad event occurs. Former UK music magazine Melody Maker famously had an obituary of Rolling Stone Keith Richards ready and frequently updated since the late 1960s.

The Associated Press has over 1,000 prepared obituaries in its files on a wide variety of public figures, including 26-year-old Britney Spears. The Los Angeles Times has 400. - PC Advisor

Like many have said: how the hell can you print 17 pages accidentally?

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