Sunday, August 31, 2008

Microsoft To Buy Greenfield Online

LONDON — Microsoft on Friday said it will buy Web-based survey company Greenfield Online for about $486 million in cash in a move that will bolster its search and e-commerce services in Europe.

Microsoft will pay $17.50 a share for Greenfield. The deal tops an earlier proposal by buyout firm Quadrangle Group to acquire the company for $15.50 per share.

The Microsoft offer represents a premium of about 10 percent to the closing price of Greenfield shares Aug. 25, the day before it said it had received a $17.50 acquisition offer.

The deal, Microsoft's first since it failed to acquire Yahoo for $45 billion, will give the software giant access to, which provides consumer reviews and ratings along with comparison prices from online merchants in Europe. - The Seattle Times

I think we all agree: Web surveys are stupid.

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