LONDON — Microsoft on Friday said it will buy Web-based survey company Greenfield Online for about $486 million in cash in a move that will bolster its search and e-commerce services in Europe.
Microsoft will pay $17.50 a share for Greenfield. The deal tops an earlier proposal by buyout firm Quadrangle Group to acquire the company for $15.50 per share.
The Microsoft offer represents a premium of about 10 percent to the closing price of Greenfield shares Aug. 25, the day before it said it had received a $17.50 acquisition offer.
The deal, Microsoft's first since it failed to acquire Yahoo for $45 billion, will give the software giant access to Ciao.com, which provides consumer reviews and ratings along with comparison prices from online merchants in Europe. - The Seattle Times
I think we all agree: Web surveys are stupid.