Wednesday, November 14, 2007

Anti-Smoking Ads Coming To MA Airwaves

For the first time in six years, state tobacco control authorities are returning to the television airwaves with an internationally acclaimed advertising campaign aimed at getting smokers to stop.

The TV ads, part of a broader initiative that includes Internet and transit advertising, were unveiled today and will begin airing tomorrow on cable statewide and on broadcast stations in markets including Boston, Springfield, and Southeastern Massachusetts. - Boston Globe

The ads won't make current smokers stop; I can see them semi-influencing the younger generations, however.

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