In last-minute trips to the grocery store or pharmacy for eggs or soda, shoppers now can cross off a few other items on their holiday shopping lists: toys, gift cards, and even iPods and GPS units.
Local supermarkets and pharmacies this year are going head-to-head with the likes of Wal-Mart Stores Inc. and Best Buy Co. to court holiday shoppers. While these stores long have offered everything from cheese and fruit platters to wreaths and wrapping paper during the holiday season, many are stepping up their game with items such as HP printers and DVDs to boost sales during the busy shopping period. - Source: Boston Globe
My employer, Johnnie's Foodmaster, started selling gift cards earlier this year. Unfortunately, they haven't been hot sellers quite yet.